Knowsy™ Kontest
You spend millions on ambassadors and sponsorships.
The Kontest Engine turns who they are into a campaign that cuts your research spend, replaces your survey budget, and delivers audience intelligence no ad platform ever could, at a fraction of what you're already spending.
The ROI isn't just reach. It's data.
White labelling capability · Runs on your schedule · Live in minutes
How it actually works
Meet the VFP.
VFP stands for Very Famous Person, a celebrity, a founder, a brand, an event, or any entity your audience already pays attention to. Your audience ranks how well they think they know them. The closer they get, the higher they score, and the leaderboard decides who wins.
Any VFP you choose
Skinned entirely in your brand
Ranked against real topics
Leaderboard decides the winner
Rank Virat Kohli's pre-match rituals
Leaderboard updates live as scores come in
Why this is bigger than a campaign
Pop culture obsession is real. Your ambassadors are the leverage.
People are already obsessed with the celebrities, founders, and brands you've already paid to associate with. That obsession is untapped leverage sitting inside a sponsorship deal you're already funding, channelled through the customer base you already have.
4M
customers you already have
10%
choose to participate
400K
ranked, data-rich interactions
Illustrative example, scaled to your own customer base.
Where brands use it
Any entity your audience already follows.
Sports & fan engagement
Live on the big screen during a match, a season-long contest built around your team, players, and legacy. Sponsors get proof of engagement they've never had before.
Media & entertainment
Built around a VFP, an artist, a movie, a concert, an awards show. Keeps your audience engaged between episodes, between releases, between seasons.
See all industry use cases → Explore blogs
What your brand gets
White-labelling capabilities
A fully branded contest that 100% portrays your brand.
Compounding engagement
Engagement that builds across your entire campaign, not a one-time spike.
Tier-based rewards
Your audience competes daily, weekly, or monthly, in place of a loyalty program.
And underneath all of it: real behavioural intelligence
Run it yourself
Deploy a full contest in under 15 minutes.
Cadence & scheduling
Set your campaign frequency, drop topics daily, weekly, or on your own schedule.
Global, any time zone
Run the same contest anywhere in the world, scheduled to each region's own time zone.
Campaign-specific targeting
Run different teams or segments through their own dedicated campaign variant.
Topic inventory
Save topics once, reuse them across as many future campaigns as you like.
VFP profile inventory
Save VFP profiles and bring them back for a future contest without rebuilding them.
Forms builder
Add a form before the game begins, or a feedback form at the end. Build once, save, reuse.
Rewards are yours to fulfil, we build the pipeline.
Reward tiers can be configured and saved in your inventory, but Knowsy™ doesn't fulfil rewards itself. We set up the mechanism, QR codes or links, that carry your winners straight through to your own store or product page, where fulfilment is entirely yours.
Beyond the platform
We don't just give you the platform.
If you'd rather we help run it, our team can step in at any of these levels.
Campaign strategy
We help build the right campaign, cadence, journey, and reward structure around your goals.
Topic architecture support
Custom topics built to surface exactly the intelligence you actually need.
Concierge analytics
Every brand measures differently. We make sure you're measuring what matters to you.
On top of the analytics already included in the platform, not a replacement for them.
Shape the platform
Need something custom, more players, more design optimisation? We consult, we build, we own the IP. You get exactly what you need.
Build on the API
Go your own way. Our APIs are gated, versioned, and available for your own team to build on.
Gameplay customisation
Modified mechanics, built to your specification.
- Fully white-labelled contest engine: logo, colours, fonts
- Physical, online, or hybrid activation
- Live preview of branding, campaign, and cadence
- Real-time leaderboard and scoring
- Prediction and behavioural scoring layer
- Post-contest analytics and export
- Embed-ready iframe and API access
- Webhook integration to your existing notification infrastructure
- Standard SLA and support
- Configurable reward tiers, cumulative and fresh leaderboards
- 500,000 concurrent Kontestants, sub-300ms sync, 99.9% uptime
- GDPR-compliant, strict tenant isolation, mobile-first
- Post-campaign intelligence debrief
- Branding and design production by our team (paid add-on)
- Topic architecture, researched and built by our team (paid add-on)
- Concierge analytics, tailored reporting and intelligence narrative (paid add-on)
- Gameplay customisation, modified mechanics built to your specification (paid add-on)
What makes this different
You already send out surveys. This is what they're missing.
It lives inside your world
App iframe
Live screen
QR code
Website embed
Private portal
Direct link
No downloads · No friction · Any device · Any audience size
Every engagement is different. Let's find the right fit for yours.
One conversation, live faster than you think.
Or reach us at support.knowsy@luverly.shop
Could be a celebrity, a founder, a brand, an event or any entity.
Build your topics around your VFP.
{Example: "Rank Virat Kohli's favorite pre-match rituals"}
Your audience plays.
They rank them in the order they think the VFP would. Then hit submit.
The leaderboard drops on your schedule, weekly, daily or end of campaign.
Scores reveal. Winners emerge. Rewards go out.
Where brands use it
Where brands use it
To explore more industry use cases
Sports & Fan engagement:
Sports stadium with contest live on the big screen during a match. A season-long contest built around your team, players and legacy. Sponsors get proof of engagement they have never had before.
Media & Entertainment
Media brand with contests built around a VIP, be it an artist, a movie, a concert, the Oscars etc. Keeps your audience engaged between episodes, between releases, between seasons.
What makes this different from any other contest
| Every other contest | Knowsy Contest Engine |
| Correct answers | VFP-driven ranking |
| Registration data only | Behavioral intelligence |
| One-time campaign | Runs as per your configuration |
| Generic platform branding | Full white-label |
| High research spend | Fraction of the cost |
| Low engagement rates | Compounding weekly participation |
| Vanity metrics | Decisions-ready data |
| Multiple tools and vendors | One platform end to end |
Integrations
It Lives inside Your World
What's Included
Pricing
Every engagement is different. Let's find the right fit for yours.
